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Search engine optimization simply helps website or web-pages to be found by search engines for words related to what the website or web page is offering. It is to be done smarty to get best possible hits to the website through search engines.
SEO Website optimization will help to improve your website performance. And also, provides optimize the on-page and off-page seo, mobile seo, page speed, find out and get the quality backlinks, enrich your content quality, and so on. Overall, website optimization helps to the site can be user friendly as well as search engine friendly.